Neurologik – Revenue Leak Calculator
Revenue Diagnostic
How much pipeline is your team leaving on the floor?
Answer 7 questions. See the real cost of your current technical capacity - in dollars, this year.
Question 1 of 7
How many sales engineers or technical pre-sales people do you have?
Include anyone who handles technical qualification, configurations, or RFPs.
engineers
Question 2 of 7
How many technical inquiries does your team receive per month?
Count quotes, RFPs, configuration requests, and partner technical questions combined.
inquiries / month
Question 3 of 7
What percentage of inquiries go unanswered or significantly delayed due to team capacity?
Adjust the slider - or leave at the manufacturing industry benchmark.
Question 4 of 7
What is your average deal size?
Use the average closed deal value across your product range.
$
Question 5 of 7
What is your team's typical response time for a complex technical inquiry?
The time from inquiry received to a technically-vetted response sent.
Source: Lead Connect / DemandLocal research - 78% of B2B buyers purchase from the first vendor to respond
Question 6 of 7
What is your current win rate on technical deals you actually respond to?
Leave at the benchmark if you're not sure - or adjust to match your reality. Win rates in manufacturing range from 5% to 50%+ depending on product complexity and competition.
Question 7 of 7
What is your approximate annual revenue? Optional
Used only to show the capacity tax as a percentage of your business. Leave blank to skip.
$
Your Technical Capacity Tax
Based on your inputs and manufacturing industry benchmarks
Unworked Pipeline / Year
-
Inquiries that never get a response
Lost to Slow Response / Year
-
Deals worked but lost due to response time
Total Annual Capacity Tax
-
Pipeline you've already paid to find - going nowhere every year
How we calculated this
Your inputs
Sales engineers -
Inquiries per month -
Annual inquiries (x 12) -
Capacity drop rate -
Average deal size -
Response time -
Unworked pipeline
Annual inquiries x drop rate -
x Your win rate -
x Average deal size -
= Unworked pipeline / year -
Deals lost to slow response
Inquiries that were worked -
x Your win rate -
x Win rate penalty (response time) -
x Average deal size -
= Lost to slow response / year -
Benchmarks & assumptions used
- Win rate - your input (default 20% based on HubSpot 2024 Sales Trends Report average B2B win rate; manufacturing configured-product deals typically range 10-35%)
- 30% capacity drop rate default - manufacturing industry average for unanswered or significantly delayed technical inquiries
- 35% win rate penalty at 3-5 days - industry research shows win probability drops 35%+ after 48 hours
- 55% win rate penalty at 1+ week - at this response time, the majority of buyers have already made a decision
- 10% win rate penalty at 1-2 days - marginal but measurable effect on competitive deals
Our customers recover 60-80% of this within the first year. Without adding a single hire.
See How It Works ->Ready to Stop Leaving Revenue on the Floor?
Your numbers are in front of you. Let's show you exactly how we close that gap — with a 30-minute live demo built around your specific products and team.
Your numbers are in front of you. Let's show you exactly how we close that gap — with a 30-minute live demo built around your specific products and team.
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