It’s one thing to explain your product in a meeting.
It’s very different when you’re not there.
And that’s the real challenge with complex products.
You’re hoping someone will understand it from your website, a PDF, or a document.
No context. No one to ask. Just… figure it out.
Even smart people get stuck.
There are variants, conditions, pricing logic, exceptions—
It’s not easy to follow when you’re on your own.
So what happens?
They pause. They delay. Or they go with something simpler.
Not because your product isn’t good.
But because they weren’t sure.
At that point, you only have a few options:
→ Jump on a call with everyone
Which sounds simple—until you realize how many people are involved.
Presales, product, engineering, partners, end customers.
Explaining everything 1-to-1 doesn’t scale when every deal needs detailed understanding.
→ Respond to complex requests in minutes, not days or weeks
Most companies need days or even weeks to respond to a serious request or RFP.
If you can do it in 5 minutes—with clarity and accuracy—that’s not just faster.
That’s a completely different experience.
→ Let people explore and get full answers on their own
Not just basic info. Real answers. With context, compatible options, comparisons, pricing—
so they can move forward without waiting.
If your product is hard to explain,
you need to make it easy to understand.
Even when you’re not in the room.
It’s very different when you’re not there.
And that’s the real challenge with complex products.
You’re hoping someone will understand it from your website, a PDF, or a document.
No context. No one to ask. Just… figure it out.
Even smart people get stuck.
There are variants, conditions, pricing logic, exceptions—
It’s not easy to follow when you’re on your own.
So what happens?
They pause. They delay. Or they go with something simpler.
Not because your product isn’t good.
But because they weren’t sure.
At that point, you only have a few options:
→ Jump on a call with everyone
Which sounds simple—until you realize how many people are involved.
Presales, product, engineering, partners, end customers.
Explaining everything 1-to-1 doesn’t scale when every deal needs detailed understanding.
→ Respond to complex requests in minutes, not days or weeks
Most companies need days or even weeks to respond to a serious request or RFP.
If you can do it in 5 minutes—with clarity and accuracy—that’s not just faster.
That’s a completely different experience.
→ Let people explore and get full answers on their own
Not just basic info. Real answers. With context, compatible options, comparisons, pricing—
so they can move forward without waiting.
If your product is hard to explain,
you need to make it easy to understand.
Even when you’re not in the room.
