Your inputs
Sales engineers —
Inquiries per month —
Annual inquiries (× 12) —
Capacity drop rate —
Average deal size —
Win rate —
Response time —
Unworked pipeline
Annual inquiries × drop rate —
× Win rate —
× Average deal size —
= Unworked pipeline / year —
Lost to slow response
Inquiries that were worked —
× Win rate —
× Win rate penalty (response time) —
× Average deal size —
= Lost to slow response / year —
Benchmarks & assumptions used
Win rate — your input (default 20% based on HubSpot 2024 Sales Trends Report; manufacturing configured-product deals typically range 10–35%)
20% capacity drop rate default — conservative starting point; Aleran 2025 survey of 200 manufacturers: 88% report lost deals from manual sales processes
Response time penalties (10% / 35% / 55%) — modeled estimates based on Lead Connect / DemandLocal first-responder advantage research (78% of B2B buyers buy from the first vendor to respond)