ExternalHub: The Customer Portal for B2B Manufacturers
Make it effortless for your buyers to choose and purchase your products.
Give customers and partners a seamless way to configure products, compare options, and place orders—all in one workspace. No more back-and-forth. Full visibility, streamlined workflows, and faster deal closures.
Presales Capacity
50
# of won contracts
40
Revenue Growth
20
Before and After
From scattered emails and files to a seamless customer portal—everything needed to simplify buying and selling, all in one place.
How Things Work Today
Endless emails, scattered product info, and slow back-and-forth.
Sales rely on one contact while key decision-makers stay hidden.
Manual workflows stall deals and create misalignment.
Product configuration is disconnected—done separately, then discussed over email.
Deals move forward on guesswork, with no real-time insights.
How Things Work with ExternalHub
One shared portal for product details, configurations, and orders.
Everyone involved collaborates in one place for full visibility.
Workflows are built into the process, eliminating manual follow-ups.
Product configuration and comparison happen in the portal, enabling real-time iteration.
Live data shows exactly where every deal stands—no chasing updates.
Complete Platform for Partner Empowerment
ExternalHub simplifies every step—from capturing leads to placing orders—while making it easier for manufacturers and partners to work together efficiently.
Turn Every Inquiry into a Deal-Ready Project
Instead of scattered emails and lost opportunities, every lead instantly becomes a structured, actionable workspace where customers and partners can start configuring solutions.
Empower Buyers to Compare, Configure, and Select
Customers and partners can independently explore, compare, configure, and shortlist products, while your team remains available to assist at any step. Seamless collaboration ensures they make the right choice efficiently and with confidence.
Get Real Visibility Into Every Buying Decision
No more blind spots. See exactly who’s involved, what’s being discussed, and where deals stall—without relying on secondhand updates or forwarded emails.
Workflows That Move Deals Forward Automatically
Forget manually updating CRMs—workflows are now part of the actual process. Every interaction, from configuration to approval, moves deals forward in real-time, ensuring nothing stalls and no step is missed.
According to Forrester, digital sales rooms are centralized locations where sales and buyers can collaborate, co-creating value and transparency
Ready To
Empower Partners to Self-Serve Projects?
Overtake your Competitors
Free Your Resources and Scale?
Reduce Your Internal Workload?
Let Partners Work Smarter, So You Can Grow?
Lead the Market
Change the way how you work with partners forever?
Stop chasing updates. ExternalHub gives full pipeline visibility—tracking every interaction, configuration, and order in one place. No more blind spots, just clear insights.
For Sales & Presales Teams
Manual updates slow you down. ExternalHub automates workflows, approvals, and CRM updates—so you focus on selling, not admin.
For Executive Leadership
Scale without adding headcount. ExternalHub lets buyers configure, quote, and order independently—boosting revenue and efficiency.
For Partners & Customers
Search, compare, configure, order, and collaborate in a shared workspace—fast, transparent, and always accessible.
How ExternalHub Looks and Integrates with Your Systems
ExternalHub simplifies collaboration between manufacturers and partners. Here’s how it works and connects everything:
1. Fully Branded for You
Looks and feels like part of your company website, with your logo, colors, and website address.
2. Add Your Products
Import your product information and allow partners to easily browse, select, and configure them.
3. Easy Product Shortlisting
Integrates with your website so partners can add products directly to their project shortlist for further configuration.
4. Connect to Your Systems
Works with your existing CRM system or includes a simple built-in CRM if you don’t have one.
Optionally connects to your ERP for pricing and order details.
Implementation Journey
Analysis & Planning:
We work with you to understand your needs and tailor the solution.
Seamless Integration:
Our team manages the entire setup, whether integrating with your CRM or using our built-in system.
Minimal Customer Effort:
Your involvement is limited to key decisions—no need to allocate significant resources or time.
Go-Live in 2 Months:
Fast, efficient, and stress-free implementation
Let us handle the details while you focus on growing your business.
Testimonials
Lisa M., VP of Sales Electrical Components Manufacturer
50% More Presales Capacity
“We used to spend so much time answering the same product questions over email. With ExternalHub, our partners configure solutions themselves, and my team now focuses on real sales—not admin work. We’ve doubled our presales capacity without hiring more people.”
David S., Director of Engineering Industrial Equipment Manufacturer
60% More Visibility Into Deals
“It’s simple: when deals move faster, you win more. With ExternalHub, our partners configure and compare products in one place, and we track everything in real-time. No more lost emails or endless calls. Since switching, we’re closing 40% more deals.”
James R., CEO Industrial Automation Solutions
40% More Won Contracts
“It’s simple: when deals move faster, you win more. With ExternalHub, our partners configure and compare products in one place, and we track everything in real-time. No more lost emails or endless calls. Since switching, we’re closing 40% more deals.”
Ready To
Empower Partners to Self-Serve Projects?
Overtake your Competitors
Free Your Resources and Scale?
Reduce Your Internal Workload?
Let Partners Work Smarter, So You Can Grow?
Lead the Market
Change the way how you work with partners forever?
Tracks product configurations, project activity, and usage patterns for informed decision-making.
Minimal to no insights on partner or end-user activity.
Feature
Data-Driven Insights
ExternalHub
Tracks product configurations, project activity, and usage patterns for informed decision-making.
Typical Portal solution
Minimal to no insights on partner or end-user activity.
Partner Empowerment
Self-service tools allow partners to independently configure and order products.
Limited configuration options, requiring heavy reliance on the manufacturer’s team.
Feature
Partner Empowerment
ExternalHub
Self-service tools allow partners to independently configure and order products.
Typical Portal solution
Limited configuration options, requiring heavy reliance on the manufacturer’s team.
Scalability
Frees up internal resources by automating processes, enabling better scalability without adding overhead.
Strains internal resources due to reliance on manual coordination and support.
Feature
Scalability
ExternalHub
Frees up internal resources by automating processes, enabling better scalability without adding overhead.
Typical Portal solution
Strains internal resources due to reliance on manual coordination and support.
Collaboration Across Teams
Supports many-to-many collaboration between partners, customers, and your team.
No collaborative tools; communication is isolated and inefficient.
Feature
Collaboration Across Teams
ExternalHub
Supports many-to-many collaboration between partners, customers, and your team.
Typical Portal solution
No collaborative tools; communication is isolated and inefficient.
Unified Platform
Combines lead management, configuration, project collaboration, and order processing in one system.
Disconnected tools and processes with no unified platform.
Feature
Unified Platform
ExternalHub
Combines lead management, configuration, project collaboration, and order processing in one system.
Typical Portal solution
Disconnected tools and processes with no unified platform.
Competitive Edge
Positions your business as a partner-first, digitally advanced company, staying ahead of competitors.
Limited functionality reduces partner satisfaction and slows growth.
Feature
Competitive Edge
ExternalHub
Positions your business as a partner-first, digitally advanced company, staying ahead of competitors.
Typical Portal solution
Limited functionality reduces partner satisfaction and slows growth.
Product Documentation
One-click download of all documentation included in the project BOM.
Requires manual search, download, or manufacturer requests.
Feature
Product Documentation
ExternalHub
One-click download of all documentation included in the project BOM.
Typical Portal solution
Requires manual search, download, or manufacturer requests.
Product Configuration
Intuitive, advanced tools for accurate product configuration, reducing errors and delays.
Basic or no configuration tools; partners must rely heavily on manufacturer support for configurations.
Feature
Product Configuration
ExternalHub
Intuitive, advanced tools for accurate product configuration, reducing errors and delays.
Typical Portal solution
Basic or no configuration tools; partners must rely heavily on manufacturer support for configurations.
CRM Integration
Preconfigured CRM or integration with your existing system for centralized data management.
CRM often not integrated; requires manual updates and separate tracking.
Feature
CRM Integration
ExternalHub
Preconfigured CRM or integration with your existing system for centralized data management.
Typical Portal solution
CRM often not integrated; requires manual updates and separate tracking.
Project Sharing
Shareable workspaces for project configurations and updates with internal and external stakeholders.
Limited to personal, single-use accounts; no sharing functionality.
Feature
Project Sharing
ExternalHub
Shareable workspaces for project configurations and updates with internal and external stakeholders.
Typical Portal solution
Limited to personal, single-use accounts; no sharing functionality.
Cost vs. Outcomes ExternalHub vs. Traditional Solutions
Aspect
ExternalHub
Traditional Manufacturing Partner Portal
Initial Cost
Starts at $5K/month with a one-time implementation cost starting from $20K, depending on the complexity of configuration tools. Implementation typically takes 2 months.
$50K to $500K+ for development, often taking 6-12 months to launch.
Aspect
Initial Cost
ExternalHub
Starts at $5K/month with a one-time implementation cost starting from $20K, depending on the complexity of configuration tools. Implementation typically takes 3 months.
Traditional Manufacturing Partner Portal
$50K to $500K+ for development, often taking 6-12 months to launch.
Ongoing Maintenance Costs
None; as a cloud SaaS solution, updates are included in the monthly price.
10-20% of initial cost annually for maintenance, support, and updates.
Aspect
Ongoing Maintenance Costs
ExternalHub
None; as a cloud SaaS solution, updates are included in the monthly price.
Traditional Manufacturing Partner Portal
10-20% of initial cost annually for maintenance, support, and updates.
Implementation Scope
Includes custom configuration tools, workflows, and integration with CRM/ERP.
Limited features like document sharing and basic configurators.
Aspect
Implementation Scope
ExternalHub
Includes custom configuration tools, workflows, and integration with CRM/ERP.
Traditional Manufacturing Partner Portal
Limited features like document sharing and basic configurators.
Outcomes for Partners
Self-service capabilities. Collaborative workspaces. Real-time communication and order workflows.
Limited partner tools; reliance on emails, phones, and outdated systems.
Aspect
Outcomes for Partners
ExternalHub
Self-service capabilities. Collaborative workspaces. Real-time communication and order workflows.
Traditional Manufacturing Partner Portal
Limited partner tools; reliance on emails, phones, and outdated systems.
Outcomes for Manufacturers
60% fewer support requests. 30% faster sales cycles. Enhanced partner loyalty and satisfaction.
High internal workload; slow sales cycles; limited partner engagement.
Aspect
Outcomes for Manufacturers
ExternalHub
60% fewer support requests. 30% faster sales cycles. Enhanced partner loyalty and satisfaction.
Traditional Manufacturing Partner Portal
High internal workload; slow sales cycles; limited partner engagement.
Visibility into Projects and Decision Makers
Tracks key project details and identifies real decision-makers and specifiers to improve product alignment.
Provides minimal insight into project activity and lacks tools to identify decision-makers or specifiers.
Aspect
Visibility into Projects and Decision Makers
ExternalHub
Tracks key project details and identifies real decision-makers and specifiers to improve product alignment.
Traditional Manufacturing Partner Portal
Provides minimal insight into project activity and lacks tools to identify decision-makers or specifiers.
Time to ROI
ROI typically achieved within 6-12 months due to faster sales and reduced costs.
ROI difficult to measure; outcomes often don't justify the high investment.
Aspect
Time to ROI
ExternalHub
ROI typically achieved within 6-12 months due to faster sales and reduced costs.
Traditional Manufacturing Partner Portal
ROI difficult to measure; outcomes often don't justify the high investment.
Scalability
Fully scalable; designed to grow with your business.
Limited scalability; reliant on manual updates and processes.
Aspect
Scalability
ExternalHub
Fully scalable; designed to grow with your business.
Traditional Manufacturing Partner Portal
Limited scalability; reliant on manual updates and processes.
FAQ
ExternalHub speeds up sales cycles, reduces manual tasks, and automates workflows, allowing your team to close deals faster and manage more orders without additional overhead.
By automating repetitive tasks, ExternalHub frees up your team to focus on high-value activities, such as building relationships and driving growth, without needing to expand headcount.
Yes, ExternalHub is designed with a user-friendly interface, allowing partners to configure and place orders independently, reducing the learning curve and support needed.
With increased efficiency and faster sales cycles, most manufacturers see a significant ROI within the first year through saved labor costs, increased orders, and enhanced partner loyalty.
ExternalHub provides self-service capabilities for partners, actionable data insights, and streamlined workflows that allow you to respond faster to market demands, keeping you ahead of competitors.
Yes, ExternalHub provides insights into product configurations and usage patterns, enabling you to make data-driven improvements and connect with advocates who specify your products.
Yes, ExternalHub provides insights into who specifies and advocates for your products in projects, enabling you to build stronger relationships with influential partners and decision-makers.
Implementation typically takes around 2 months, primarily to build custom product configurators and comparison tools tailored to your product offerings.
Your involvement is minimal. Our team handles the heavy lifting, and we only need your input for key decisions and approvals. No need to allocate significant resources or time.
We’ll need your product data (e.g., specifications, pricing, and configurations) and details about your current workflows. Our team will guide you through the process, making it simple and straightforward.
ExternalHub is a business tool designed for seamless collaboration, unlike standard partner portals, which are often limited to static information, basic configuration options, and general contact forms. With ExternalHub, partners can collaborate on specific projects, share configurations, and use a fully integrated workflow from lead to order.
ExternalHub is not a support ticketing tool but complements such systems by reducing support requests by up to 60%. It enables real-time collaboration and project-specific discussions, preventing miscommunication. Additionally, conversation data collected within ExternalHub can be used to train AI bots, enhancing future support automation.
Yes, ExternalHub is fully white-labeled, allowing you to customize it for one or multiple partners. You can control who provides technical and business support and decide how to share project data to maintain transparency and collaboration. Partners can integrate their CRM/ERP systems to gain full functionality.
ExternalHub has a monthly subscription cost starting at $5K, with a one-time implementation fee starting from $20K. The implementation fee depends on the complexity of your product configurators and tools. Typically, implementation is completed within 3 months, delivering faster ROI compared to traditional portals, which require high upfront investments and longer timelines.
Unlike traditional portals that demand high upfront costs and significant maintenance expenses, ExternalHub delivers greater value by integrating self-service tools, collaborative workspaces, and automated workflows. These features reduce the reliance on manual processes, drive faster sales cycles, and improve partner satisfaction. With measurable outcomes like 60% fewer support requests and enhanced scalability, ExternalHub provides a clear advantage over outdated, resource-intensive solutions.
Most Digital Sales Rooms focus on general sales processes—sharing documents, tracking engagement, and managing deals across industries. ExternalHub is built specifically for B2B manufacturers of complex products. Instead of just enabling conversations, it provides structured product configuration, comparison, and selection tools, ensuring partners can self-serve while manufacturers stay in control of every deal.
Ready To
Empower Partners to Self-Serve Projects?
Overtake your Competitors
Free Your Resources and Scale?
Reduce Your Internal Workload?
Let Partners Work Smarter, So You Can Grow?
Lead the Market
Change the way how you work with partners forever?
