Building a Strong Business Case for Product Information Management (PIM)

Product Information Management (PIM) is a comprehensive approach to managing product master data, including descriptions, labels, and digital assets like images and videos.


Product Information Management is essential for B2B manufacturers marketing and selling products across various channels such as print catalogs, distribution partners, and more. It centralizes and streamlines the creation, maintenance, and distribution of product information, driving workflow efficiencies and enhancing collaboration across teams.

How PIM Can Benefit Your Business

PIM solutions bring numerous benefits to B2B manufacturers, including streamlined product launches, enhanced campaign management, regulatory compliance, and efficient data syndication. Here’s how PIM can support your business:

  1. Efficient Product Launches

    PIM orchestrates data and task workflows between internal teams and external partners, ensuring seamless product launches. By dynamically rerouting tasks based on conditions, PIM helps avoid the pitfalls of a one-size-fits-all approach. This highlights the benefits of PIM and how it can significantly impact your business.

  2. Streamlined Campaign Management

    PIM integrates with marketing automation to optimize product assortments, enabling quick adaptations to evolving customer needs across various distribution channels. PIM for marketing allows companies to be more agile and responsive.

  3. Regulatory Compliance

    PIM’s rule-based workflows help ensure compliance with industry regulations. For instance, pharmaceutical companies can control partner access to information based on supply chain segment and product type. This is a crucial feature of a PIM system.

  4. Data Syndication

    PIM supports sophisticated workflows for syndicating master data and digital assets across multiple channels, accommodating diverse format, file type, and language requirements. This is where open-source PIM software can play a vital role.

Demonstrating ROI Through Digital Transformation

Digital transformation is critical for modern businesses, but many initiatives fail to meet their objectives. Here’s how PIM can drive ROI from strategic digital transformation initiatives:

  1. Personalizing Customer Experiences

    PIM enables personalized product recommendations and descriptions based on customer profiles and behaviors, enhancing the online customer experience and driving higher conversion rates. This is particularly effective in a cloud-based PIM environment.

  2. Accelerating Time-to-Market

    PIM improves assortment planning, enabling manufacturers to launch products faster across multiple channels. For example, a manufacturer could reduce time-to-market by 50%, boosting sales and profitability. This showcases the PIM data’s importance in streamlining processes.

  3. Enhancing Supply Chain Visibility

    PIM provides transparency into supply chain processes, aiding in risk assessment and remediation planning. It ensures consistent information across the enterprise, improving demand forecasting and production planning. Enterprise PIM solutions are essential here.

Assessing the Business Value of PIM

Building a detailed business value assessment is crucial for justifying PIM investments. Consider these categories:

  1. Revenue Management

    PIM helps acquire new customers, grow wallet share, and retain profitable customers. For instance, correcting product information inaccuracies can prevent significant revenue losses, as seen in a case where a company identified $100 million in lost sales due to mismanaged product data. This illustrates the benefits of PIM in revenue management.

  2. Cost Management

    PIM reduces costs associated with customer acquisition, service, support, procurement, and inventory. An aviation maintenance company, for example, used PIM to optimize inventory and reduce operational costs. This is a prime example of PIM use cases in cost management.

  3. Risk Management

    PIM minimizes risks related to customer churn, supply chain disruptions, and regulatory compliance. A beverage producer mitigated compliance penalties and distribution challenges by improving product information accuracy. This shows how PIM features can enhance risk management.

Getting Started with Your PIM Business Case

To create a compelling business case for PIM, align it with your company’s strategic initiatives and think like a CFO. Document assumptions, provide scenario outcomes, and focus on revenue, cost, and risk management. By doing so, you can demonstrate the significant value PIM brings to your organization.

Remember, your business case should be tailored to your company’s unique needs and goals. Leverage PIM for growth, efficiency, and compliance, and start realizing the benefits today with the best product information management software available.

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About Neurologik.io

Do you feel like your product team at your company spends way too much time on tedious data administration instead of actual product work?

Neurologik.io streamlines all your product data into one intuitive platform, putting an end to hunting through scattered systems and manually updating information. Our customers cut their data management workload by 80% on average. Imagine what your team could accomplish with all that time saved.

If you’d like to explore how Neurologik.io can massively boost your company’s product team productivity,contact us for a ProductHub demo today.

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