Enhancing Product Catalogs for B2B Manufacturers with PIM Systems

Excel was once the go-to tool for product marketers, providing a basic database to input, manage, and export product information.

The Limitations of Using Excel for Product Catalogs

Excel was once the go-to tool for product marketers, providing a basic database to input, manage, and export product information. However, as technology has advanced, Excel has struggled to keep up with the demands of modern B2B manufacturers. Here are some key limitations of using Excel for product catalogs:

Manual Data Management

Using Excel requires manual entry and review of product information, which increases the risk of errors and inconsistencies. This process is not only time-consuming but also prone to mistakes that can affect data accuracy and reliability. When comparing PIM vs. spreadsheets, PIM tools clearly offer superior efficiency and accuracy.

For example, a B2B manufacturer handling thousands of SKUs will find it challenging to keep track of all product details using Excel. The larger the dataset, the higher the likelihood of errors and inefficiencies.

Lack of Integration

Excel does not easily integrate with other software systems, which means data must be manually transferred between platforms. This lack of automation slows down business processes and increases the risk of data discrepancies. A cloud-based PIM SaaS solution, on the other hand, provides seamless integration and data synchronization.

Imagine a B2B manufacturer trying to synchronize product data between their catalog, inventory system, and distributor networks. With Excel, this would require manual updates across multiple systems, leading to inefficiencies and potential errors.

Difficulty in Handling Large Data Volumes

As your product catalog grows, managing data in Excel becomes increasingly difficult. Large datasets require more fields, rows, columns, and tabs, making the spreadsheet cumbersome and challenging to navigate.

For instance, a manufacturer with a diverse product range will struggle to maintain an organized and efficient catalog in Excel, leading to wasted time and resources.

Benefits of PIM Systems for B2B Manufacturers

Transitioning from Excel to a Product Information Management (PIM) system offers numerous advantages for B2B manufacturers. Here’s how PIM software can improve your product catalog management:

Centralized Product Information

A PIM system centralizes all product data into a single source of truth, ensuring that information is consistent and accurate across all platforms. This centralized hub reduces the risk of errors and simplifies data management.

For example, a manufacturer can manage detailed product specifications, images, videos, compliance documents, and marketing content in one place, making it easier to update and distribute information to channel partners and distributors.

Enhanced Data Accuracy

PIM systems automate data entry and updates, reducing the risk of human error. Automated processes ensure that product information is always up-to-date and accurate, which is crucial for maintaining customer trust and meeting regulatory requirements.

Improved Efficiency

With PIM systems, B2B manufacturers can automate repetitive tasks, such as updating product descriptions or generating catalogs. This automation frees up your team members to focus on more strategic activities, such as product development and market expansion.

For instance, a manufacturer can quickly generate product catalogs for different regions and languages, ensuring that all distributors have the most relevant and accurate information.

Better Integration and Synchronization

PIM systems integrate seamlessly with other enterprise software, allowing for automatic data synchronization across various platforms. This integration ensures that all product information is consistent and up-to-date, regardless of where it is accessed.

Key Features of PIM Systems

When selecting the best product information management system for your manufacturing needs, consider the following key features:

  • Centralization of Product Information: Consolidate all product data into a single source of truth.
  • Centralization of Product Information: Automatically generate and update product catalogs to ensure consistency.
  • Integration Capabilities: Seamlessly connect with other enterprise systems and distributor platforms.
  • Data Enrichment Tools: Enhance product data with detailed specifications, images, and compliance information.
  • Scalability: Easily scale to accommodate growing product lines and expanding business needs.
  • User Access Management: Control who can access and edit product information to ensure data integrity.

Practical Use Cases for PIM in Manufacturing

Product Launches

A cloud PIM system enables manufacturers to streamline product launches by ensuring that all product information is accurate and readily available to all stakeholders, including channel partners and distributors. This reduces the time to market and enhances the efficiency of launch campaigns.

Regulatory Compliance

Manufacturers operating in highly regulated industries, such as pharmaceuticals or electronics, can benefit from a PIM system that ensures all product data meets regulatory requirements. This reduces the risk of non-compliance and associated penalties.

Multilingual Product Management

For manufacturers with a global presence, managing product information in multiple languages is crucial. A PIM system can automate the translation and distribution of product data, ensuring consistency across all regions.

Measuring the ROI of a Cloud PIM System

To evaluate the ROI of a cloud PIM system, consider both quantitative and qualitative metrics:

Quantitative Metrics

  • Total Sales: An increase in sales due to better product information and faster time-to-market.
  • Conversion Rates: Higher conversion rates resulting from improved data accuracy and customer trust.
  • Return Rates: A decrease in product returns due to accurate product descriptions.
  • Time-to-Market: Reduced time required to launch new products.
  • Total Costs: Lower operational costs due to increased efficiency.
  • Data Update Time: Faster updates and distribution of product information.

Qualitative Metrics

  • Customer Experience: Improved satisfaction due to accurate and comprehensive product data.
  • Market Positioning: Enhanced brand reputation from reliable product information.
  • Team Efficiency: Higher productivity and morale due to reduced manual data entry tasks.


For B2B manufacturers, moving from Excel to a cloud-based PIM system offers significant advantages. From improved data accuracy and efficiency to better integration and enhanced customer experiences, PIM systems are essential for modern manufacturing operations. By centralizing product information and automating business processes, PIM solutions help manufacturers stay competitive and meet the demands of their channel partners and distributors.

About Neurologik.io

Do you feel like your product team at your company spends way too much time on tedious data administration instead of actual product work?

Neurologik.io streamlines all your product data into one intuitive platform, putting an end to hunting through scattered systems and manually updating information. Our advanced PIM system, ProductHub, allows customers to cut their data management workload by 80% on average. Imagine what your team could accomplish with all that time saved.

If you’d like to explore how Neurologik.io can massively boost your company’s product team productivity, contact us for a ProductHub demo today and experience our advanced PIM system in action.

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