Top 10 PIM Software Products in 2023

Product information management (PIM) systems play a critical role in helping organizations centralize and manage their product information effectively.


As businesses strive to improve their sales, marketing, and procurement processes, selecting the right PIM software becomes essential. Here, we present the top 10 PIM software products in 2023, offering a comprehensive range of features and capabilities to meet diverse business needs.

1. IBM Product Master

Website: IBM Product Master

IBM Product Master combines PIM capabilities with master data management (MDM) tools to streamline and manage data within the marketing and sales process. The platform offers robust integration capabilities, collaboration support for suppliers, and persona-based dashboards to provide relevant information to different user roles. IBM Product Master is an ideal choice for organizations that require strong governance and operate in regulation-heavy industries.

2. Sales Layer

Website: Sales Layer

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3. Informatica Product 360

Website: Informatica Product 360

Informatica Product 360 leverages its core MDM capabilities to deliver a comprehensive PIM solution. With a focus on data quality, this software allows organizations to manage product data alongside complex supply chains and customer data platforms. Informatica Product 360 integrates with Informatica's Claire AI and machine learning engine, providing advanced data integration and syndication capabilities.

4. Salsify

Website: Salsify

Salsify is a cloud-based PIM platform that focuses on product experience management. It enables businesses to centralize, enrich, and syndicate product information across different channels. Salsify offers a range of features, including product content creation, digital asset management, workflow management, and data analytics. The platform integrates with various e-commerce platforms, marketplaces, and marketing automation tools.

5. Acquia PIM

Website: Acquia PIM

Acquia PIM is a cloud-native platform that empowers businesses across various industries to create exceptional digital experiences. With its headless architecture, Acquia PIM enables organizations to build e-commerce offerings across different channels and services.

The platform's suite of tools includes PIM, product experience management (PXM), and customer data management capabilities. Furthermore, Akeneo PIM provides governance capabilities that aid businesses in overseeing customer data and guaranteeing adherence to privacy regulations.

6. Akeneo PIM

Website: Akeneo PIM

Akeneo PIM is an open-source product information management solution designed to deliver compelling product experiences. This cloud-native service supports a headless architecture and offers extensive integration options with third-party e-commerce, DAM, and analytics tools. Akeneo PIM excels in catalog management, enabling e-commerce teams to efficiently manage and update product portfolios.

7. BetterCommerce PIM

Website: BetterCommerce PIM

BetterCommerce PIM provides organizations with a comprehensive suite of capabilities for PIM, PXM, order management, analytics, and engagement. Its modular approach allows businesses to mix and match content services as needed, resulting in a tailored solution. BetterCommerce PIM supports dozens of connectors with third-party services and offers APIs for seamless integration with various systems.

8. Precisely EnterWorks

Website: Precisely EnterWorks

Precisely EnterWorks offers a portfolio of complementary PIM and DAM capabilities. With a headless architecture, it streamlines data flow for new product components and facilitates product data sharing across distribution channels. Precisely EnterWorks incorporates AI and ML capabilities for content enrichment, data analysis, and syndication, catering to industries such as consumer goods, retail, food and beverage, and construction.

9. Syndigo

Website: Syndigo

Syndigo is a leading provider of product content management solutions, including PIM, GDSN (Global Data Synchronization Network) data validation, and digital asset management. Its platform enables organizations to centralize and enrich product information, ensuring accuracy and consistency across multiple channels.

Syndigo offers robust integration capabilities, allowing seamless data exchange with e-commerce platforms, retailers, and marketplaces. The system supports a wide range of industries, including consumer packaged goods, retail, automotive, and foodservice.

10. Widen Collective

Website: Widen Collective

Widen Collective is a digital asset management platform that also includes PIM functionality. It allows businesses to centralize, organize, and distribute their digital assets while managing product information effectively. Widen Collective supports collaborative workflows, version control, and metadata management, making it a suitable choice for organizations with extensive digital asset needs.

These top 10 PIM software products offer a diverse range of features and capabilities to address the complex requirements of modern businesses. Careful evaluation and consideration of individual needs will help organizations select the most suitable solution to optimize their product information management processes.

11. Neurologik ProductHub

Website: Neurologik

Neurologik ProductHub is a specialized product information management (PIM) solution designed specifically for manufacturers. It offers a comprehensive set of features that significantly reduces friction in product sales processes. By centralizing and managing product information effectively, ProductHub empowers manufacturers to streamline their marketing and sales operations.

ProductHub serves as a foundation for Neurologik's suite of specialized solutions, including MarketingHub and SalesHub. MarketingHub provides advanced marketing capabilities, enabling manufacturers to create compelling product experiences and drive effective marketing campaigns. SalesHub focuses on empowering sales teams with tools for managing customer relationships, quotations, and orders.

In addition, Neurologik offers ExternalHub, a self-serve portal that enables channel partners to access and retrieve relevant product information. This portal enhances collaboration between manufacturers and their channel partners, enabling seamless information exchange and efficient sales processes.

In addition, Neurologik ProductHub, along with its specialized solutions, provides manufacturers with a comprehensive ecosystem for managing product information, marketing, sales, and channel partnerships. By leveraging these tools, manufacturers can optimize their operations and enhance their overall sales performance.

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